BTI Brand Elite 2014 Executive Summary

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Download your executive summary now for a detailed look at how clients brand law firms, including the 9 brand-defining elements driving law firm selection, consideration and hire.

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Your Firm Is a Brand… and It’s a New Brand World


Effective branding delivers on 2 critical components:

  • Market awareness—do clients think of us
  • Competitive differentiation—what clients think of us

Once people are aware of who you are, your differentiators determine if you get hired and how much clients will pay.

BTI Brand Elite 2014 highlights the law firms with the biggest imprint on corporate counsel in the 9 key brand-defining differentiators.

Inside You'll Discover


Corporate Counsel Rank Law Firm Brands—by Name

Clients Define the 9 Key Differentiators

Driving Hirability


BTI Brand Elite 2014 helps your firm deliver on the qualities which truly drive new business.

Capitalizing on the 9 key brand differentiators clients find most valuable translates into:

  • Hirability
  • Rate premiums
  • Client recommendations
  • Future growth

Order Your BTI Brand Elite 2014 Here