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– 38.6% of firms are STRENGTHENING their brand with clients & winning more work –

– 48.8% of law firms are LOSING their positioning in clients' eyes –


The firms with an improved brand saw more new business than all other firms.

Unlock growth for your law firm with the rankings and detailed recommendations to boost your brand with clients in the new BTI Brand Elite 2015.

With rankings of 450 law firms as determined by 648 in-depth interviews with legal decision makers at the world’s leading organizations, BTI Brand Elite 2015 reveals the law firms with the best brand standing among GCs and legal decision makers. 

Order Your BTI Brand Elite 2015 Now


Meet the new BTI Brand Elite 2015 

 The full list of the BTI Brand Elite 26 is available here. 

View all 450 law firms in the BTI Brand Elite here.



Top Law Firm Brands as Ranked by Clients—The BTI Brand Elite 26 

Brand drives hiring decisions and access to premium rates. With less than half the market able to identify a single differentiating characteristic of top law firms, it’s no wonder rate pressure and competition are rampant.

Your brand can vault you to the short list of legal providers or land you in the discard pile.

Just 9 factors are proven to break through the noise and elevate a firm’s brand and positioning with legal decision makers... continue reading at