Your Firm Is a Brand… and It’s a New Brand World
Effective branding delivers on 2 critical components:
- Market awareness—do clients think of us
- Competitive differentiation—what clients think of us
Once people are aware of who you are, your differentiators determine if you get hired and how much clients will pay.
BTI Brand Elite 2014 highlights the law firms with the biggest imprint on corporate counsel in the 9 key brand-defining differentiators.
Inside You'll Discover
Corporate Counsel Rank Law Firm Brands—by Name
- 26 law firms enjoy substantially better brand perception than all others—The BTI Brand Elite 26
- Specific brand strengths for over 440 law firms
- 19 firms with the most improved brands
Clients Define the 9 Key Differentiators
- 7 Bet-the-Company big timers
- The Short-Short List: 17 firms considered first for new assignments
- 4 Most Tech-Savvy law firms
- Top firms in all 9 key brand-defining factors
- Potential opportunities for your firm to differentiate
BTI Brand Elite 2014 helps your firm deliver on the qualities which truly drive new business.
Capitalizing on the 9 key brand differentiators clients find most valuable translates into:
- Rate premiums
- Client recommendations
- Future growth